The It Girl Mindset For a long time, self-care was made to feel like a luxury. Something you earn after you’ve poured into everyone else. Something optional. But an It Girl knows better. Self-care isn’t selfish, it’s necessary. It’s how you protect your energy, maintain clarity, and show up as your best self in every room you enter. The Truth About Self-Care Self-care isn’t just bubble baths and pink aesthetics (although we love those). It’s about intentional choices that sup
Dear Asia, You didn’t know who you were becoming when you started Skylie. You just knew you wanted more…more freedom, more alignment, more out of life than what you were seeing in front of you. You loved everything girly and knew you wanted to work in a space that made you feel just that. You were scared, even when you didn’t say it out loud. You questioned if you were ready, if you were good enough, if people would take you seriously. And yet… you showed up anyway. That alon
When most people think of branding, they think logos, colors, fonts, and Instagram aesthetics. And while those things matter, true branding goes deeper. Branding is how your business feels. It’s the experience. It’s the details people remember. One of my favorite ways to elevate a brand? Custom cupcakes. I created custom cupcakes for Skylie Lash, not just as a treat, but as a branding moment and today I’m breaking down why this works and how you can apply it to your own busin
