Branding Beyond the Basics: Why Custom Cupcakes Are a Power Move for Your Business
- lashskylie
- Jan 27
- 2 min read
Branding is how your business feels.
It’s the experience.
It’s the details people remember.
One of my favorite ways to elevate a brand? Custom cupcakes.
I created custom cupcakes for Skylie Lash, not just as a treat, but as a branding moment and today I’m breaking down why this works and how you can apply it to your own business.
Why Custom Cupcakes Work as Branding
Custom cupcakes instantly shift your brand from “just a business” to an experience.
They:
Create a memorable first impression
Feel intentional and thoughtful
Photograph beautifully for content
Make clients, customers, and collaborators feel special
Whether you’re a lash artist, hairstylist, content creator, coach, or creative entrepreneur, this is an easy way to add luxury and personality to your brand without overcomplicating things.
How I Used Cupcakes to Brand Skylie Lash
For Skylie Lash, the cupcakes were designed to reflect the brand’s identity:
Brand colors
Clean, feminine, luxury vibes
A subtle but clear connection to the brand
These weren’t random desserts. They were on-brand, styled intentionally, and used as content across platforms.
This is the difference between doing something “cute” and doing something strategic.
Ways You Can Use Custom Cupcakes in Your Business
Here are a few It Girl–approved ways to incorporate this idea:
Brand launches or rebrands
Client appreciation days
Photoshoots and content days
Influencer or collaborator gifting
Events, pop-ups, or workshops
Anywhere you want your brand to be remembered, cupcakes can become part of the story.
What You’ll Need to Create Your Own Branded Cupcakes
I’ve linked everything below so you can recreate this idea easily:
Cupcake supplies
Custom toppers or branding elements
Packaging options
Tools I used to design and style them
👉 All links are listed below for you to shop and create your own version.
The Bigger Branding Lesson
The real takeaway isn’t cupcakes.
It’s this:
It Girls brand with intention.
They think beyond the obvious.
They create moments people remember.
They understand that branding lives in the details.
If you want your business to stand out, start asking yourself:
“How can my brand be experienced, not just seen?”
That’s how you elevate. That’s how you stand out. That’s how you build a brand people don’t forget.
—
Skylie Official
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