Dear Asia, You didn’t know who you were becoming when you started Skylie. You just knew you wanted more…more freedom, more alignment, more out of life than what you were seeing in front of you. You loved everything girly and knew you wanted to work in a space that made you feel just that. You were scared, even when you didn’t say it out loud. You questioned if you were ready, if you were good enough, if people would take you seriously. And yet… you showed up anyway. That alon
When most people think of branding, they think logos, colors, fonts, and Instagram aesthetics. And while those things matter, true branding goes deeper. Branding is how your business feels. It’s the experience. It’s the details people remember. One of my favorite ways to elevate a brand? Custom cupcakes. I created custom cupcakes for Skylie Lash, not just as a treat, but as a branding moment and today I’m breaking down why this works and how you can apply it to your own busin
Lately, I’ve been moving slower. Not in a stuck way , in a rooted way. Choosing softness. Choosing intention. Choosing what actually feels good instead of what keeps me running. And somehow, that shift shows up even in the smallest things… like what I drink. Coffee or Matcha Isn’t Really About the Drink Coffee has always represented movement. Fast mornings. Long days. Pushing through. Doing more. Matcha feels different. It’s calm energy. Balanced focus. It doesn’t rush you, i
